Whitepaper · December 2020 · 46 pages
Geo Expansion into Latin America
Unlock global markets and optimize your market entry
A 46-page field guide co-authored by Everscale Group and Microsoft on how technology companies can successfully expand into Latin America — from choosing the right markets and entry models to building local operations and structuring go-to-market strategy.
Co-authored by Jacobo Ortega & Roberto Pineda (Everscale Group) and Claire Bull & Steve Dawson (Asia Market Entry) for Microsoft's Geo Expansion Program.
23 of 30
Top global software companies have Mexico operations
Source: Gartner
$4.6B
VC investment peak in Latin America
2019 — 3 consecutive years of double-digit growth
24.79%
LATAM SaaS market CAGR through 2023
Source: Kenneth Research
WHAT'S INSIDE
Four sections covering the full LATAM expansion playbook
01
The Latin America Opportunity
Economic growth, investment trends, technology adoption, and why Mexico is the premier nearshore destination for US tech companies expanding into LATAM.
02
Options for Accessing the LATAM Market
Six entry models evaluated by risk and cost: Fly-In/Fly-Out, Relocation, Local Incorporation, Prove the Market, Channel Partners, and Do Nothing.
03
Business Culture & Countries to Target
Country-by-country breakdown covering business culture, regulations, and market dynamics across Mexico, Brazil, Colombia, Argentina, Chile, and Central America.
04
Key Considerations & Business Models
How to prioritize target markets, establish physical presence, navigate localization, leverage USMCA, and use Microsoft's Co-Sell and Partner-to-Partner programs.
KEY FINDINGS
The data behind Latin America's emergence as the premier expansion market for US tech
#54
Mexico's World Bank Doing Business ranking
Highest in Latin America
438M
Internet users in Latin America
2018 — largest emerging tech market by population
$1.1B
Microsoft's committed investment in Mexico
Five-year infrastructure and cloud commitment
67%
Of Latin American manufacturing exports
Originate from Mexico — USMCA integration
MEXICO: THE LATAM GATEWAY
Mexico ranks #54 on the World Bank Doing Business index — highest in Latin America — and is Gartner's premier nearshore country for US companies. 23 of the top 30 global software companies have local operations there. USMCA integration, cultural proximity, and time-zone alignment make it the default first market for most LATAM expansions.
ABOUT THIS WHITEPAPER
Produced for Microsoft's Geo Expansion Program
This whitepaper was commissioned by Microsoft as part of their Geo Expansion partner program to help technology companies evaluate and execute market entry into Latin America.
Everscale Group contributed its operational expertise in Mexico and LATAM market knowledge. Download the full document or speak with the Everscale team about your own LATAM expansion strategy.
Get the full document
Free download. 46 pages. Country comparisons, market entry models, and go-to-market strategies for technology companies entering Latin America.